Founding CEO + Visionary  

As the visionary and connector of the brand Jax is the glue that keeps our operation together. She's the forward-thinking heartbeat of the brand. A mother, lifelong learner (proud UBCO Alumni), past board member for the Mamas for Mamas Charity (2018-2022) and generous listener to our powerhouse team.

Fave Okanagan Location: Deep into any orchard with my boys or with my toes buried deep in the sand at the beach!

Go-to thedistrictphotographer piece: Our 3D printed and recycled drink ware products make me smile BIG time! 

What does the Okanagan Lifestyle mean to you?
Living deeply + exploring this world-class region from mountains high to valleys low in all four unique seasons. This lifestyle too means being thoughtfully curious about the world-class people who call this region home--  meeting each person with genuine kindness.

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Matt Ferguson 

Sales + Community Lead

You'll want to meet this greenhouse keeping, Okanagan-loving, local enthusiast. He's one of the regions all-time-greats. Matt makes meaningful connections with our community partners that align with our values and works with our amazing regional and national wholesale partners. 

Fave Okanagan Location: One of the many fishing lakes up some unmarked dirt road, likely untangling my girls' fishing line.

Go-to thedistrictphotographer piece: thedistrictphotographer Active Short - guaranteed to make any middle-aged dude run faster and jump higher... or at least look cooler.

What does the Okanagan Lifestyle mean to you? Life/Work balance and the assurance that there's a community-minded person around every corner.

[email protected] 

Shop + Inventory Lead

Andrew is our shop organizer + customer service rockstar. He'll greet you with a friendly smile, is a tremendous leader and athlete in the thedistrictphotographer community (you should see this dude play lacrosse-- or any sport really). He knows our gear like the back of his hand + adventure tests for us well! 

Fave Okanagan Location: Walking and running at Gellatly in West Kelowna 

Go-to thedistrictphotographer piece: I love the Fleece Tee for how well it transitions from season to season! 

What does the Okanagan Lifestyle mean to you? Balance, community, opportunity, and home. 🏔 

[email protected]

 

Jordan Sangster

Marketing Coordinator

Jordan is our talented Marketing wiz. She leads our social media and marketing efforts with enthusiasm and excitement. You can find her at the shop or over at Sprout, with her baby girl in tow. 

Fave Okanagan Location: On the water! Being on the water is something myself, my husband, pup and now daughter absolutely love. There is nothing like it; it is peaceful, still, therapeutic and is a huge reason why we love the Okanagan. 

Go-to thedistrictphotographer Apparel: Tie between my thedistrictphotographer snapback and the over sized tee!

What does the Okanagan Lifestyle mean to you?
Doing everything I love at my doorstep: Surf, Snowboard, Hike, Patios, Fitness. My husband and I have built our family, community, and life here and are lucky to call Canada’s paradise home.

[email protected]

Madi Koch

Shop Assistant 

Fave Okanagan Location:  How do I pick one?? Let’s go with Big White, there’s nothing like carving turns in the powder and those mountain views. That’s also where I met my girlfriend and where we spend all of our free time in the winter. Our dog Nova even joins us for a few laps sometimes!

Go-to thedistrictphotographer Apparel:  Gotta be the Better Together set. Having a lazy day? Better together set. Cute brunch date with the girls? Better together set. Need something warm under your snowboard gear? Better. Together. Set. 

What does the Okanagan Lifestyle mean to you?
Sharing!!! I was born and raised in the Okanagan and sharing this region with others is everything to me. I just want to take everyone snowboarding on one of our resorts, paddle boarding on one of our lakes, hiking on one of our mountains. I want to connect everyone with our amazing community members and local businesses, I want to share this Okanagan Lifestyle with you.